It’s no wonder the world hates the US.
What happens if you take Transylvanian farmers who have never eaten a burger and ask them to compare Whopper versus Big Mac in the world’s purest taste test? Will they prefer the Whopper? These are the Whopper Virgins.
A new ad campaign by Burger King, Whopper Virgins, simulates an anthropological experiment by visiting poor, underdeveloped countries to recruit indigenous people for a “challenge.” They present people who have never had a burger with a platter. On the platter are two burgers, one by Burger King and the other by McDonald’s. The footage features people from Romania, the Hmong tribe of Thailand and the Inuit of Greenland all trying a burger for the first time with a large emphasis on their reaction. The biggest message it sends out is that your existing customers, the ones who actually buy the product already, are so intoxicated on it that they can’t tell the difference between yours and the other competing burger.
The documentary was released worldwide on December 6 and directed by former skateboarding champion Stacy Peralta. It has had mixed reviews as it’s been labeled mainly offensive.
“It’s outrageous,” said Sharon Akabas of the Institute of Human Nutrition at Columbia University. “What’s next? Are we going to start taking guns out to some of these remote places and ask them which one they like better? The ad’s not even acknowledging that there’s even hunger in any of these places.”
“That’s a stupid commercial, because when you’re hungry, anything tastes good,” said Irvin Gatone, 42, of the Bronx.
Jacqueline Renee, 35, of Manhattan, said it’s a good idea. “Not everyone is as fortunate as us to be able to pull up and get a burger,” she said.
The money spent on this idiotic campaign would have been better spent on feeding and taking care of these people instead of exploiting them in this absurd marketing research scam.